Advertising to My Demographic
The most important part of advertising is understanding the customer because that is what sells the product. In advertising it is always important to know what type of person the company thinks will purchase their product and then advertise to them specifically. When a product is personalized to an individual group it makes the advertisement more effective than advertising to the general public. A good example would be that no advertising company would make an advertisement about tampons that was targeted to men. With all the products that are out in the world and all the consumers ready to buy, advertisers need to find a way to get their product seen by the costumers that will use it and not the people who would not.
There is a large amount of diversity in today's would and to combat diversity of people advertisements must be just as diverse. Since there seems to be no limit to how diverse a individual can be advertisers tend to focus on broad demographic categories like targeting by race, sex, origin, and age. When advertisements focus more on a specific group of people the product has a better effect on that market. Some companies have more than one demographic group that they target with their product. To deal with all the different groups advertisement companies will make different advertisements for different groups.
My demographic of advertising is the largest group that advertisers focus on. I am a white, mid-class, college student, over the age of 18 years-old and under the age of 25 years-old. My demographic makes me a prime target for almost all advertising. Since people my age are highly compulsive and are easily influenced we can be advertised to with greater results then with older and more money conscious adults.
How it Works
To reach the younger generation many advertisers are choosing to use buzz marketing strategies. By getting someone to use the product and then talk to their friends about how great the product is the product then becomes the hot new thing that everyone wants. That is when buzz marketing turns into word-of-mouth advertising which is free for the company being talked about. Free publicity is always a good thing.
Online advertising has become very popular seeing as most people my age spend a lot of their time using some form of internet technology. According to MarketingVox.com 92 percent of college students say that they make purchases online and that same group said that 52 percent have bought products from seeing online advertisements. By taking advertising to the internet companies can market to that 92 percent that makes a purchase and perhaps get them to buy more.
Business Insider says that there are five ways to advertise to the younger generations and they are: mobile marketing, getting to the point fast, don’t try to be cool if you’re not, get your product right before bragging, and win over mom and dad. They say since college student and people between the ages of 18 to 30 years of age are strapped for cash and are untrusting they can be a hard target audience, but by following the five ways companies can better target the younger demographic. I would have to agree with all five of these ways because even though we are young and not as responsible we still know what we want and what we like.
Why it Works
The reason these ways of advertising to the younger demographic work is because it is targeted to use specifically. Using mobile devises, getting to the point and making the parents proud all at the same time is something that young adults see as a great purchase. Since we are living in a high paced world the mobile ads and getting to the point fast help us to feel like the advertisers understand our needs. Also younger people have a feeling of when something is or is not cool to them. When companies act cool when they are not it patronizes us so we feel like we are being made fun of by big advertising firms which makes us not want to purchase the product.
Another thing that people my age tend to hate is advertisements bragging about their product. I think that is because so many products say they work and then they do not. Like I said before, younger people can be ever skeptical and need to trust the product they will purchase will work. If the product does not work the first time the chances of use purchasing it again are almost eliminated. By making the product seem like a great purchase that your parents will love makes us feel good to brag about what we bought. Ever young adult wants to make their parents proud, even when it comes to their purchasing decisions.
Buzz marketing works for young adults because we trust our peer’s opinion more than most advertisements so to hear a friend talk about how great a product is makes us feel like we want it too.Word-of-mouth advertising has been shown to be a major factor in trend setting according to MarketingVox.
Another thing that people my age tend to hate is advertisements bragging about their product. I think that is because so many products say they work and then they do not. Like I said before, younger people can be ever skeptical and need to trust the product they will purchase will work. If the product does not work the first time the chances of use purchasing it again are almost eliminated. By making the product seem like a great purchase that your parents will love makes us feel good to brag about what we bought. Ever young adult wants to make their parents proud, even when it comes to their purchasing decisions.
Buzz marketing works for young adults because we trust our peer’s opinion more than most advertisements so to hear a friend talk about how great a product is makes us feel like we want it too.Word-of-mouth advertising has been shown to be a major factor in trend setting according to MarketingVox.
Diversification
By targeting advertising to a specific group companies can increase the amount of consumers they can acquire. Advertising to my demographic helps advertisers hook youth and hopefully make them life long customers. Along with gaining customers at a young age advertisers also get insight on how to market to those individuals later in life. With all the many demographics groups it is easy to see why diversity in advertising is so important.
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References
L, Ali. "Marketing to College Students." Marketing to College Students. 22 Apr. 2006. Web. 29 Oct. 2011. <http://collegestudentsali.blogspot.com/>.
"Online Advertising Motivates College Students to Buy - MarketingVOX." MarketingVox - Practical News for Interactive Marketing Practitioners. SEO, SEM, Social, Mobile, Analytics and Other Online Tactics, Tools and Strategies. 06 Feb. 2008. Web. 28 Oct. 2011. <http://www.marketingvox.com/online_advertising_motivates_college_students_to_buy-021010/>.L, Ali. "Marketing to College Students." Marketing to College Students. 22 Apr. 2006. Web. 29 Oct. 2011. <http://collegestudentsali.blogspot.com/>.
"Term Definition: Word-of-Mouth Advertising." Business & Small Business | News, Advice, Strategy | Entrepreneur.com. Web. 31 Oct. 2011. <http://www.entrepreneur.com/encyclopedia/term/82660.html>.
Williams, Geoff. "Five Tips for Marketing to College Students." Business Insider. Web. 28 Oct. 2011. <http://www.businessinsider.com/5-tips-for-marketing-to-college-students-2010-9>.
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